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My Work
Addy Revue
For this project, we were asked to design materials for the American Advertising Federation Awards. The AAF in Roanoke hosts an annual event at the Jefferson Center to celebrate nominees across various design related categories.
For 2026, the theme was Off Broadway, so we brainstormed different creative directions inspired by that concept. Eventually, the "Addy Revue" concept was selected, and we began sketching ideas based on the Addy Revue mood board. I thought it would be visually interesting and engaging to incorporate a first person point of view approach to the graphics, giving viewers the feeling that they were one of the nominees. One of the sample messages was "Step into the Spotlight." Inspired by that phrase, I sketched an idea of feet stepping onto a stage illuminated by a spotlight to capture that defining moment. Another concept I explored involved someone revealing a different world of Broadway to the audience. After receiving feedback from my team and creative director, I refined the Step into the Spotlight concept. The client, AAF in Roanoke, responded positively to that direction as well as another concept created by one of my teammates. In the end, we moved forward with two final graphics for the AAF Awards event.
made with: adobe illustrator
For 2026, the theme was Off Broadway, so we brainstormed different creative directions inspired by that concept. Eventually, the "Addy Revue" concept was selected, and we began sketching ideas based on the Addy Revue mood board. I thought it would be visually interesting and engaging to incorporate a first person point of view approach to the graphics, giving viewers the feeling that they were one of the nominees. One of the sample messages was "Step into the Spotlight." Inspired by that phrase, I sketched an idea of feet stepping onto a stage illuminated by a spotlight to capture that defining moment. Another concept I explored involved someone revealing a different world of Broadway to the audience. After receiving feedback from my team and creative director, I refined the Step into the Spotlight concept. The client, AAF in Roanoke, responded positively to that direction as well as another concept created by one of my teammates. In the end, we moved forward with two final graphics for the AAF Awards event.
made with: adobe illustrator
Limestone Creative Socials
After rebranding from Four Design to Limestone Creative, I was tasked with creating content and graphics for different social platforms: LinkedIn, Instagram, and Facebook. So far, I have created two posts, an introduction post and a client feature post.
For the introduction post, I made sure to use our main brand color, lime, and drew inspiration from the concept of an airdrop for the cover page to catch attention. I also incorporated some of our decorative assets to make it visually engaging. The black caution-tape element was something I thought would be fun to include, as it aligns with our brand personality, which is playful and bold. For the client feature post, I aimed to incorporate elements from the introduction post to maintain brand consistency and keep the page as cohesive as possible. Depending on the platform, the content and design are adjusted to fit its specific audience. For example, LinkedIn has a more professional tone, so we avoid overly playful designs. In contrast, Instagram allows for more creative freedom.
made with: adobe illustrator
For the introduction post, I made sure to use our main brand color, lime, and drew inspiration from the concept of an airdrop for the cover page to catch attention. I also incorporated some of our decorative assets to make it visually engaging. The black caution-tape element was something I thought would be fun to include, as it aligns with our brand personality, which is playful and bold. For the client feature post, I aimed to incorporate elements from the introduction post to maintain brand consistency and keep the page as cohesive as possible. Depending on the platform, the content and design are adjusted to fit its specific audience. For example, LinkedIn has a more professional tone, so we avoid overly playful designs. In contrast, Instagram allows for more creative freedom.
made with: adobe illustrator
Virginia Tech Emails
This project was completed for FourDesign, now rebranded as Limestone Creative, a student-led design studio at Virginia Tech. Our team was tasked with designing recruitment emails for Virginia Tech’s graduate programs to encourage prospective students to apply to specific master’s programs. I was responsible for designing emails for the Theatre and Creative Technologies programs. For the Theatre program, I created a straightforward, level-one email focused on clarity and structure. For Creative Technologies, however, I was encouraged to explore a more distinctive visual direction. I developed a gaming-inspired concept in which the email mimics an in-game announcement screen that appears when a user logs in. The header, “Ready to spawn into your future?”, was designed as a glitching GIF to reinforce the gaming aesthetic and create a more immersive, interactive experience.
made with: figma & adobe after effects
made with: figma & adobe after effects
Reference As Method
For this project, we were asked to build a working visual archive and apply it intentionally to a defined design system. The goal was to practice identifying formal, historical, and contextual qualities in design work, build a reusable reference system to inform future projects, and translate precedent research into concrete design decisions. Using curated visual references, we then created a cohesive set of deliverables (a poster, an email, and a ticket) for an event of our choice.
While browsing approved archival and critical sources, I came across a traditional Korean textile from the 1800s that was used for weddings. The pattern and color scheme caught my attention, and the idea of creating a visual system for a traditional Korean wedding felt both meaningful and visually rich, so I chose that as the focus of my event. After finalizing my archive, I noticed a lot of motifs and symbolic elements within the embroidery. I drew heavily from these references and incorporated them into my designs. For the poster, I was inspired by traditional brushstrokes and experimented with textured elements to emulate the look of hand-painted ink. I also used a red and blue border to symbolize the union of woman and man. In the email design, I added cranes, clouds, and rainbow-like motifs that appeared in my archival references. Finally, for the ticket, I integrated traditional wedding headpieces worn by both the bride and groom, along with a seal that's found on ceremonial garments.
made with: adobe illustrator & photoshop
While browsing approved archival and critical sources, I came across a traditional Korean textile from the 1800s that was used for weddings. The pattern and color scheme caught my attention, and the idea of creating a visual system for a traditional Korean wedding felt both meaningful and visually rich, so I chose that as the focus of my event. After finalizing my archive, I noticed a lot of motifs and symbolic elements within the embroidery. I drew heavily from these references and incorporated them into my designs. For the poster, I was inspired by traditional brushstrokes and experimented with textured elements to emulate the look of hand-painted ink. I also used a red and blue border to symbolize the union of woman and man. In the email design, I added cranes, clouds, and rainbow-like motifs that appeared in my archival references. Finally, for the ticket, I integrated traditional wedding headpieces worn by both the bride and groom, along with a seal that's found on ceremonial garments.
made with: adobe illustrator & photoshop
Health Information Toolkit
In this project, we used design as a tool for health communication and behavior change. We developed a physician-facing health information toolkit focused on one of three health conditions: Postpartum Depression, Pre-Diabetes, or Colorectal Cancer. The project centers on using design to influence a specific health behavior: increasing rates of testing and screening.
I chose to focus on Colorectal Cancer because it seemed both the most challenging and the most interesting to work with. We conducted lots of research to create accurate and meaningful content that could theoretically be used in the real world. I initially had a lot of trouble designing the logo and went through three different ideas, each with its own drawbacks. For example, one idea was to form a heart shape using two blue colon cancer ribbons, but it felt too feminine, which I wanted to avoid. Another idea involved a lightbulb with a colon shape inside, but it was difficult to recognize, so I decided to scrap that as well. In the end, I designed a different logo featuring blue ribbons arranged in a pentagon shape with a blue cross in the center. After finalizing the logo, we experimented with creating prototype toolkits using various dielines. From that experience, we developed our own dieline and selected materials to be showcased in our toolkits. My goal was to maintain a clean, trustworthy design, incorporating illustrations and icons to help simplify all the complex information for the audience.
made with: adobe illustrator
I chose to focus on Colorectal Cancer because it seemed both the most challenging and the most interesting to work with. We conducted lots of research to create accurate and meaningful content that could theoretically be used in the real world. I initially had a lot of trouble designing the logo and went through three different ideas, each with its own drawbacks. For example, one idea was to form a heart shape using two blue colon cancer ribbons, but it felt too feminine, which I wanted to avoid. Another idea involved a lightbulb with a colon shape inside, but it was difficult to recognize, so I decided to scrap that as well. In the end, I designed a different logo featuring blue ribbons arranged in a pentagon shape with a blue cross in the center. After finalizing the logo, we experimented with creating prototype toolkits using various dielines. From that experience, we developed our own dieline and selected materials to be showcased in our toolkits. My goal was to maintain a clean, trustworthy design, incorporating illustrations and icons to help simplify all the complex information for the audience.
made with: adobe illustrator
UX Website Redesign
In this project, we redesigned the landing page of a local museum’s website, with an emphasis on user-centered design and responsive layouts for desktop, tablet, and mobile devices. We conducted research on both the existing website and the museum’s physical space, then developed low- to high-fidelity prototypes in Figma.
I decided to redesign Virginia Tech's Perspective Gallery website. We were required to conduct in-person research and explore the physical gallery space to gain a better understanding of how to approach the redesign while keeping its location and atmosphere in mind. While walking through the gallery, I noticed the ceiling spotlights used to emphasize the artwork. Inspired by this, I took photos of the art pieces and lowered the brightness on my phone to create the effect of them being displayed in a dark room with only the spotlights illuminating them. Based on this concept, I designed the website in dark mode rather than the bright, white aesthetic commonly seen on museum websites. Drawing further inspiration from the gallery’s lighting, I created a section where users can view current artworks with a spotlight effect that highlights the piece they are viewing. I also added an "Upcoming Activities" section, which the current website does not prominently feature despite offering events and programs. Finally, I incorporated elements from the gallery’s logo, such as its colors and shapes, into the “Visit Us” section to maintain brand consistency and strengthen the overall identity of the site. Additionally, I thought it would be engaging to create a loading screen that displays the gallery’s logo before users enter the main page.
made with: figma
I decided to redesign Virginia Tech's Perspective Gallery website. We were required to conduct in-person research and explore the physical gallery space to gain a better understanding of how to approach the redesign while keeping its location and atmosphere in mind. While walking through the gallery, I noticed the ceiling spotlights used to emphasize the artwork. Inspired by this, I took photos of the art pieces and lowered the brightness on my phone to create the effect of them being displayed in a dark room with only the spotlights illuminating them. Based on this concept, I designed the website in dark mode rather than the bright, white aesthetic commonly seen on museum websites. Drawing further inspiration from the gallery’s lighting, I created a section where users can view current artworks with a spotlight effect that highlights the piece they are viewing. I also added an "Upcoming Activities" section, which the current website does not prominently feature despite offering events and programs. Finally, I incorporated elements from the gallery’s logo, such as its colors and shapes, into the “Visit Us” section to maintain brand consistency and strengthen the overall identity of the site. Additionally, I thought it would be engaging to create a loading screen that displays the gallery’s logo before users enter the main page.
made with: figma
Bilingual Type
We were introduced to basic principles of Arabic typography and were tasked to create a multi-page type specimen highlighting English and Arabic typography. The patterns within this work was created using Arabic type form and one quote was highlighted in the composition.
I didn’t have a clear idea of what to do at first, but while experimenting with different Arabic typefaces, I began creating unique patterns. After selecting my two favorite patterns, I enlarged them so they extended beyond the borders and arranged the text in different directions. I placed the Arabic quote in the center and mirrored it to give it a stronger visual presence. Finally, I chose vibrant colors that added emphasis and guided the viewer’s eye around the design.
made with: adobe illustrator & indesign
I didn’t have a clear idea of what to do at first, but while experimenting with different Arabic typefaces, I began creating unique patterns. After selecting my two favorite patterns, I enlarged them so they extended beyond the borders and arranged the text in different directions. I placed the Arabic quote in the center and mirrored it to give it a stronger visual presence. Finally, I chose vibrant colors that added emphasis and guided the viewer’s eye around the design.
made with: adobe illustrator & indesign
De-Stigmatization Campaign
For this project, we were tasked with creating a 30–90 second motion story that challenges the stigma surrounding substance misuse while conveying empathy, complexity, and humanity. The goal was to tell a compelling, nuanced story that raises awareness, disrupts assumptions, and shifts perspectives.
I thought it would be effective to use a first-person perspective in which the viewer becomes someone using substances and hears various stereotypical advice or comments from the people around them echoing in their mind as they go about their daily life. I believed that inviting viewers to theoretically experience this firsthand would be the most impactful way to reach them emotionally and help them better understand the feelings and challenges involved. Once I decided to move forward with this idea, I filmed the first POV shot of someone waking up in the morning and gathered the rest of the footage from the internet. Then I searched online for stereotypical phrases and used a website that collects movie clips containing those same phrases to obtain the audio that echoes inside the viewer's head. I also thought it would be cool to use a blinking effect for the transitions between scenes in someone's life to further immerse the user.
made with: adobe after effects
I thought it would be effective to use a first-person perspective in which the viewer becomes someone using substances and hears various stereotypical advice or comments from the people around them echoing in their mind as they go about their daily life. I believed that inviting viewers to theoretically experience this firsthand would be the most impactful way to reach them emotionally and help them better understand the feelings and challenges involved. Once I decided to move forward with this idea, I filmed the first POV shot of someone waking up in the morning and gathered the rest of the footage from the internet. Then I searched online for stereotypical phrases and used a website that collects movie clips containing those same phrases to obtain the audio that echoes inside the viewer's head. I also thought it would be cool to use a blinking effect for the transitions between scenes in someone's life to further immerse the user.
made with: adobe after effects
Currency Redesign
In this project, we were asked to redesign three U.S. currency notes ($5, $10, and $20) around a new theme that moves beyond the traditional focus on past presidents.
I chose a Disney theme, drawing inspiration from three iconic films. At first, I considered other ideas, such as a floral theme featuring national flowers or even elements unique to the United States. However, I ultimately chose the Disney theme because I felt it would appeal to a broader audience, and it also resonated with me personally since I grew up with Disney movies. Each note features the heroine on the front and the antagonist on the back. I was especially drawn to the striking designs of the villains, so the character selection was largely influenced by choosing the ones with the most visually compelling antagonists. To make each note unique, I added elements from the actual movies in the background and created a border pattern tailored to each character: a Chinese pattern for Mulan, a sun for The Lion King, and fire for Hades.
made with: adobe illustrator
I chose a Disney theme, drawing inspiration from three iconic films. At first, I considered other ideas, such as a floral theme featuring national flowers or even elements unique to the United States. However, I ultimately chose the Disney theme because I felt it would appeal to a broader audience, and it also resonated with me personally since I grew up with Disney movies. Each note features the heroine on the front and the antagonist on the back. I was especially drawn to the striking designs of the villains, so the character selection was largely influenced by choosing the ones with the most visually compelling antagonists. To make each note unique, I added elements from the actual movies in the background and created a border pattern tailored to each character: a Chinese pattern for Mulan, a sun for The Lion King, and fire for Hades.
made with: adobe illustrator
Recipe Zine
For this project, we were tasked with creating a cookbook zine—a small, 12-page booklet featuring recipes of our choosing.
I chose the theme 'Around the World' because I wanted to experiment with designs inspired by each country’s unique personality and culture. I selected several countries and highlighted a native dish from each to include in the zine. I then tailored each page to reflect the distinctive vibe of its country. For example, for Mexico, I illustrated maracas and festive decorations, incorporating the flag’s colors and a distinctive title font to enhance the theme.
made with: adobe indesign & illustrator
I chose the theme 'Around the World' because I wanted to experiment with designs inspired by each country’s unique personality and culture. I selected several countries and highlighted a native dish from each to include in the zine. I then tailored each page to reflect the distinctive vibe of its country. For example, for Mexico, I illustrated maracas and festive decorations, incorporating the flag’s colors and a distinctive title font to enhance the theme.
made with: adobe indesign & illustrator
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