BRIEF
The project focuses on modernizing the visual identity and digital experience of Inmate Family Assistance of the NRV (IFA of the NRV). The goal is to create a cohesive, accessible brand system that better supports families of incarcerated individuals. By refreshing the logo, redesigning the website, and developing consistent marketing materials, the project aims to reduce barriers for families seeking financial assistance for communication and commissary needs.

CHALLENGE
To balance modernization with accessibility and sensitivity. Creating a brand and website that feel welcoming and nonjudgmental while clearly communicating important information.